Essential Elements of an In-Home Sales Presentation
by Tommy Steele
Copyright 1986-2013 All Rights Reserved
1. The process formerly known as "warm up"
Here's where the in-home sales professional attempts to remove the innate fear of salespeople that my be present in the mind of the prospect. Frequently this can be accomplished through the use of a properly worded survey or questionairre or the actual walking of the job (inspection). It is imperative that the prospect view the in-home sales professional, not as a hired gun high pressure mercenary, but as an industry professional.
2. Establish credibility/ The company story/ credentials
The time and place to address /remove diminish the "I want to check you out" objection or stall, is before it becomes a fatal objection at the end of the presentation. The timing of the presentation mandates that this, as with all other salient, important information be presented to the prospect in a manner that easily allows them to internalize these ideas and concepts as their own.
3. Eliminate multiple alternatives
Here's where the prospect's decision must be narrowed down to a simple "dichotomy of choice" When the prospect began the information gathering/purchasing process they may have been considering option A, B, C, D and so forth. The goal here is to reduce the amount of alternatives the prospect may be considering to either YOUR PRODUCT/ SERVICE being the ultimate in service value and quality or all others being the ultimate form of deception, danger and fraud!
4. Build value
Using a comparison presentation the in-home sales professional shows the features and resulting benefits UNIQUE to their particluar product or service
5. Create urgency
In many cases the best presentation to qualified prospects will amount to a tragic waste of time and resources unless the deal is closed. There is a popular quote that says: "if you can't close, then you can't sell" REMEMBER THAT PEOPLE WILL USUALLY SEEK WAYS TO JUSTIFY THEIR ACTION OR INACTION!!!!!
These five steps have improved the earning power of many sales professionals. These five steps are time tested over the course of over sixty years. Most importantly the manner in which these steps are performed is the actual key to sales success! Using sales techniques developed in 1974 will at best, get you a "1974 paycheck". This information was developed after thousands of in-home sales presentations from 1986 TO THE PRESENT! I ought to know because my name is Tommy Steele "America's Favorite Home Improvement Salesperson" as well as "one of the top phone pros from the East Coast"!
Good Luck out there and Good Selling!